Waymark Lays the Groundwork for Waymark Cinematic with New Premium AI Creative Features

The first phase of Waymark’s premium creative tier is available now; Waymark Cinematic, its story-driven AI video product, debuts November 4

Detroit, MI (September 30, 2026) Waymark, the worldwide leader in AI video creation technology, launched the first phase of its premium creative tier today, setting the stage for Waymark Cinematic, a story-driven AI video product debuting November 4. 

Available now to Waymark customers, the new features save time from first outreach to final edit, turn the assets advertisers already have into broadcast-quality video, and make every spot easy to customize.

"Small businesses already have access to TV. What they lack is creative that holds its own next to national brands," said Alex Persky-Stern, CEO of Waymark. "Today's features make any business's photos and footage ready for the big screen, which opens the door to advertisers who never thought TV was within reach, and to new opportunities for the partners who serve them. Waymark Cinematic will take that even further, bringing big-brand storytelling to businesses that have never had it.”

Better Creative, Better Results

Waymark's platform has supported more than $500 million in ad spend. Customers report a 42% lift in conversions and save 94% of the time traditional production takes. The first phase of the premium creative tier builds on those results. Photos from a phone, older footage, and low-resolution images are now broadcast-ready, so any advertiser can run a spot that looks at home on TV.

Media companies, agencies, platforms, and advertisers can create those spots in less time and adapt them as campaigns change. That means faster deals, stronger creative, and more repeat business. Waymark Cinematic takes the next step, bringing story-driven creative to businesses of every size.

• Automations: When a new lead enters the CRM, a custom video and outreach email are already made, so every prospect sees creative from the first touch.
• Sales Engagement Signals: Teams are notified in real time when a prospect views a video, enabling them to follow up while interest is high.
• Gen AI Suite: Makes advertisers’ existing assets broadcast-ready in minutes. AI Upscale enhances low-resolution materials, Image-to-Image creates new imagery from existing photos, and Image-to-Video brings still images to life.
• Project File Export: Exports a layered project file with text, timing, and scenes still editable. Agencies and in-house teams can make changes in their own tools without rebuilding the spot.

"Most advertiser assets won't hold up on a TV screen, and that's where too many campaigns stall," said Stephen Parker, Chief Creative Officer of Waymark. "Now a landscaper can send photos from their phone and see a broadcast-quality spot built from their own work. Everything we build comes back to time, quality, and customization, and today's features are just the start. What's coming with Waymark Cinematic on November 4 is our biggest leap yet on all three."

Waymark Cinematic Debuts November 4

Waymark will debut Waymark Cinematic in a live demo, “Waymark Cinematic: Inside the Next Era of AI Creative,” on November 4 at 12 PM ET. Registration is open at waymark.com.

About Waymark

Waymark, recently named one of the fastest-growing companies in the U.S. by the Financial Times, is revolutionizing professional video production through creative AI. By combining multiple generative AI models, the company has developed an end-to-end video creation platform that allows anyone to produce ready-to-air commercials suitable for TV, streaming, and digital platforms.

Waymark serves a diverse clientele, from small agencies to leading media enterprises, empowering them to create stunning, agency-quality commercials.

‍https://waymark.com

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Press Contacts:

marketing@waymark.com

Erin Hmielewski, erin.hmielewski@waymark.com

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